Today, it’s making a push to become the top engine for building anything in interactive 3D.
GAMES WRITTEN WITH UNITY ENGINE PC
While other game engines targeted the big AAA game makers at the top of the console and PC markets, Unity went after independent developers with a less robust product that was better suited to their needs and budget.Īs it gained popularity, the company captured growth in frontier market segments and also expanded upmarket to meet the needs of higher-performance game makers.
Unity’s growth is a case study of Clayton Christensen’s theory of disruptive innovation. That positions Unity - as Facebook CEO Mark Zuckerburg argued in a 2015 memo in favor of acquiring it - as a key platform for the next wave of consumer technology after mobile. Unity is increasingly used for 3D design and simulations across other industries like film, automotive, and architecture and is now used to create 60% of all augmented and virtual reality experiences. Nearly half of the world’s games are built with Unity, which is particularly popular among mobile game developers.Īnd in the fourteen years since Unity’s engine launched, the size of the global gaming market has exploded from $27 billion to $135 billion, driven by the rise of mobile gaming, which now comprises the majority of the market.
“Unity wants to be the 3D operating system of the world,” says Sylvio Drouin, VP of the Unity Labs R&D team.Ĭustomers can design, buy, or import digital assets like forests, sound effects, and aliens and create the logic guiding how all these elements interact with players. But the company, which was recently valued around $6 billion and could be headed toward an IPO, is becoming much more than that.
GAMES WRITTEN WITH UNITY ENGINE MOVIE
What do BMW, Tencent, Pokémon Go creator Niantic, movie director Jon Favreau and construction giant Skanska have in common? They’re all using the same platform to create their products.įounded in a small Copenhagen apartment in 2004, Unity Technologies’ makes a game engine - a software platform for building video games.
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